Telemarketing BtoB
Forcing your Sales Reps to engage in cold calling stifles their enthusiasm, drains their energy, and hinders the full potential of their abilities. They will be like paralyzed.
Turbocharge your sales force
In BtoB sales, success hinges on consistent lead generation and targeted marketing efforts. Phone Prospecting remains a powerful tool for businesses to achieve these goals.
Unleash the full potential of your B2B sales force with our high-performing telemarketing solutions.
Cast aside outdated practices and set your sights on loftier goals. Neither a flashy website nor social media networking will yield qualified leads...
B2B telemarketing remains the most effective sales tool for generate qualified leads . And entrusting this task to an intern or even a sales representative will have no impact on your sales (prospecting and closing are two different professions).
Telemarketing: , BtoB telemarketing is the only channel that delivers your company's message directly to the ears of your prospects. It's an extremely responsive lever, because it allows you to test a sales approach, analyse the initial results within a day, and if it doesn't hit the mark, it's very easy to change it quickly.
Our SDR are highly skilled in B2B telemarketing.They are highly qualified and trained in BtoB telephone prospectingare a true sales machine. Their sole objective is to find you prospects with a genuine intent to act.
Their techniques are based on continuous improvement by identifying the main objections at the start of each campaign. These reasons for refusal are a valuable source of information; they analyze and process them meticulously in order to use them during their next interactions.
Our approach to Our B2B telemarketing approach is KPI-driven. Thanks to our reporting tool, we track various metrics in real-time with our clients, enabling us to continuously optimize our strategy.
B2B Phone Prospecting strengthens your sales force
Whether they are SMEs, mid-sized companies, or large corporations, and whether they are generalists or specialists, all businesses face intense competition. It can sometimes be difficult for them to stand out, unless they adopt a proactive and incisive approach to reaching their target market.
Ready to escape the Red Ocean?
Here are the reasons why our customers win:
Partial automation of your BtoB prospecting
Leads Provider is also a Growth Marketing team. In BtoB,the combination of teleprospecting and Growth marketing is a natural evolution of high-performance marketing to guarantee highly qualified leads.
Contact us to find out more about this combination
Extensive experience in BtoB Phone Prospecting:
Leads Provider has specialized in BtoB Phone Prospecting since 2008, offering services such as telemarketing and BtoB appointment setting. We work with various industries, including IT companies, software publishers, digital agencies, and more.
Very low turnover
We are aware that employee turnover is the primary enemy of customer satisfaction. That is why our human resources department has implemented the necessary measures to maintain a stable team.
Qualified leads
The leads we identify through BtoB telemarketing campaigns are carefully qualified based on specific criteria. We ensure that they have a genuine interest and are ready for a constructive interaction with your company. This is how we define qualified leads
Optimize your expenses with BtoB telemarketing
Multi-channel customer prospecting makes your sales force more efficient and organized. Your sales representatives' travel time will be optimized as they will only travel for qualified appointments and projects.
Better work organisation
Sales roles have become highly specialized today, with two distinct and complementary types: appointment setters and closers. Setters are experts in telemarketing, mastering outbound calling campaigns (Phone Prospecting), while closers excel in the art of negotiation and closing deals.
Seasoned BtoB telemarketers :
Our telemarketers are experts in BtoB appointments setting. They have extensive experience in B2B Phone Prospecting and conduct constructive and high-level conversations with your prospects.
BtoB telemarketing enables in-depth customer understanding
Even when calls don't result in qualified appointments, our telemarketers take advantage of the interaction with your prospects to gather valuable information. This includes details like the names of their competitors, the software they use, and more. This information is then integrated into our clients' CRMs to enhance future marketing campaigns. In this way, BtoB telemarketing becomes a powerful tool for customer understanding.
A KPI-driven BtoB telemarketing approach
Our Web Report Tool provides us (and our clients) with granular reporting. With a simple login and password, you'll have access to a web interface to track various metrics in real-time. Examples include the number of calls, number of leads, number of qualified calls, number of interactions, and more. These metrics enable us to effectively manage BtoB telemarketing campaigns
Phone Prospecting as a growth driver
When we launch a B2B customer prospecting campaign, our mission goes beyond making sales calls. Beforehand, our Marketing department conducts thorough research on your prospects to segment them based on their specific needs, such as gaining market share, reducing employee turnover, and more. We then use this information to tailor our sales pitches to our personas. This allows our telemarketers to respond in a targeted manner to the specific needs of each prospect.
BtoB telemarketing for IT companies
Which industry has the best growth rate?
IT, without a doubt. The business development potential for a software publisher, IT reseller, or Digital company is enormous. However, you need to know how to tap into this goldmine...
Your product may be a technological success, but what about its commercial success?
For IT companies, it is crucial to make business development a top priority.
To ensure the sustainability of IT companies, a B2B customer prospecting approach combined with upstream growth marketing efforts is an effective solution. As in other industries, IT faces a natural attrition phenomenon. Each year, IT companies lose an average of around 10% of their customers. It is therefore essential to replace these departures by attracting new customers.
Our teams are experts in striking the right balance between B2B telemarketing and growth hacking to help you find new customers.
Leveraging their unparalleled knowledge of the IT market, they arrange qualified meetings for you with IT decision-makers, where the chances of conversion are real and measurable.
Our clients include software publishers, cybersecurity companies, artificial intelligence companies, digital agencies, IT services companies, IT consulting firms, and many more.
B2B Telemarketing for Large Accounts and Mid-Market
Selling to large companies creates new dynamics within your organization.
However, identifying the right contacts, who can be numerous in a complex sale, is a significant challenge!"
In recent years, the sales dynamics within these structures have undergone a profound transformation. Processes are increasingly complex, competition is increasingly fierce, and the number of stakeholders is increasing!
Our B2B telemarketers are aware of this unique aspect and understand the challenges faced by large organizations. Supported by our growth marketing department, they accurately identify key decision-makers and engage in constructive discussions to arrange highly qualified meetings for you.
FAQ
The 2 main KPIs to track to measure the effectiveness of a B2B telemarketing campaign are:
- Appointment Conversion Rate: This metric measures the percentage of qualified appointments obtained. It helps assess the telemarketer's effectiveness in moving prospects through the sales funnel and the quality of the lead database.
- Sales Generated: This represents the total amount of revenue generated from telemarketing efforts. It is a key indicator for evaluating the performance of your sales team and their ability to close deals.
Many industries can benefit from B2B Phone Prospecting :
- Software publishers and Digital Service Companies,
- Innovative companies: FinTechs, experts in Data, Cloud or even AI,
- Telecom providers and operators,
- Media industry to canvass advertisers,
- Training organisations,
- Finance and insurance industry.
telemarketing is a highly responsive medium. It is the only channel that delivers your message directly into the ears of your prospects. Unlike other channels, telemarketers speak directly with decision-makers and get an immediate response. The latter can either accept an appointment with the sales team or refuse. In the second case, telemarketers collect the main reasons for refusal, which allows marketing managers to optimize their future campaigns.
The level of personalization in a B2B telemarketing campaign is a determining factor in its effectiveness. Here are some steps to better meet the needs of your customers:
- Market Segmentation, based on criteria such as persona roles, industry, company size, etc.
- Identify and analyse the specific needs shared by each segment.
- Personalize your sales pitches based on the specific characteristics of each segment and adapt your vocabulary according to the industry of your prospect to establish a stronger connection.
- Propose tailored solutions based on the identified needs and that meet their expectations by highlighting how your product or service can solve their problems or improve their results.
OUR CLIENTS
Don't hesitate to write to us or call us to get in touch with our customers and discuss your requirements.
