Génération de Leads Qualifiés B2B et B2C

BtoB Qualified Lead Generation

You have big aspirations? That’s good, we do too.

Let’s face it, your salespeople aren’t fans of cold calling. What they love is negotiating and closing deals.

This observation is not surprising: closing deals and generating B2B leads are two different and complementary professions.
Each requires very specific skills. Lead generation is the foundation of sales.

At Leads Provider, we’ve reinvented B2B lead generation by combining telemarketing, marketing automation and Growth. This approach is particularly effective in the B2B IT sector, prospecting for SMEs and complex sales.

Skyrocket your sales with B2B and B2C lead generation

A well-structured B2B lead generation approach multiplies your chances of obtaining qualified appointments and accelerating your conversion rate. However, it is essential that your LeadGen strategy is established over the medium to long term.

Before deploying this sales machine, it is crucial to conduct a thorough study of your personas to allocate the necessary resources and highlight your prospects’ pain points and the solutions you offer.

Feel free to contact us to learn more about our lead generation approach. Our teams are experts in B2B and B2C marketing challenges and will provide you with the most refined strategies for your personas, free of charge.

Definition of B2B and B2C Lead Generation

Lead generation, in both B2B and B2C marketing, is the process of identifying a group of qualified prospects, which are businesses or individuals who have shown an interest in your products or services.
Qualified lead acquisition is a mechanism for collecting qualified prospects
Two types of lead acquisition :

B2C Lead Acquisition: When Prospects Are Individuals
B2B Lead Acquisition: When Prospects Are Businesses

Our customers include : Software publishers, IT ressellers, large companies, Small and medium-sized enterprises, etc.

Lead acquisition, the foundation of sales, marks the beginning of your success.

To generate qualified leads and accelerate sales, we have successfully implemented a harmonious combination of growth hacking, marketing automation, and telemarketing initiatives.

It’s an extremely effective solution for acquiring qualified leads:

Thanks to our Call Center, we are highly responsive because we can test a B2B or B2C lead generation strategy, analyze the results within hours of launch, and if necessary, optimize it for better performance.

Our Growth team collects and cross-references all data from various channels to build a relevant database of your prospects. This allows us to conduct highly personalized B2B and B2C prospecting campaigns.

The Leads Provider Team for Lead Generation

At Leads Provider, Lead Generation is a mindset that combines creativity and analytical thinking. Our primary goal is to accelerate the business growth of our clients. This mindset stems from a synergy of diverse expertise in B2B and B2C marketing.

We are organized into departments and by skill centers:

A team of telemarketers specializing in Information Technology. They have dual training in IT and phone prospecting and are commissioned by major software and IT companies.
A team specialized in B2B, they are accustomed to prospecting large accounts, mid-sized companies (ETIs), and SMEs.
A team dedicated to B2C, they know how to interact with individuals and convince them.
A team of Growth and marketing automation experts to support our telemarketers.

The Guarantees of Leads Provider

Highly qualified leads, the best guarantee for a quick ROI.
Consistently filled schedules with new leads tailored to your requirements and pace.
Granular and real-time reporting
All communications are saved and audited by our quality control service. The conversation can, upon request, be attached to each lead file.
Our multi-channel communication platform (click-to-call, click-to-chat, email, SMS/click-to-text, social media, etc.) empowers our SDR to gain a deeper understanding of prospects and engage in personalized interactions to generate qualified B2B leads.
Access to your reports to track the various metrics of your lead generation campaign, such as:
- Number of interactions
- Number of leads generated: This metric indicates the total number of potential customers identified through the campaign.
- Number of refusals and the main reasons
- Total number of prospects who declined the offer and categorizes them based on the reasons they provided.
- Number of emails sent
- Etc.

The Power of Data-Driven Marketing

In the dynamic world of marketing, effective reporting serves as an invaluable tool for tracking campaign progress, enabling timely and informed decision-making. By leveraging comprehensive reporting solutions, you gain a deeper understanding of your campaigns’ performance, empowering you to make strategic adjustments that drive success.

Historical Reporting

Embrace the power of data-driven marketing with our cutting-edge, full Web-based technology that delivers granular reports packed with relevant indicators. Our Web Reporting Tool seamlessly automates the delivery of daily, weekly, monthly, and annual reports, keeping you well-informed about campaign trends and performance.

Real-Time Reporting

Harness the power of real-time reporting with our user-friendly platform. With an internet connection, a simple login, and password, you gain instant access to comprehensive reports and real-time insights into your lead generation campaign metrics.

Number of calls: This refers to the total number of calls made during the campaign.
Number of leads generated: This metric indicates the total number of potential customers identified through the campaign.
Successful Call Volume and Average Revenue per Successful Call
Total number of follow-up calls or messages
Total number of prospects who declined the offer and categorizes them based on the reasons they provided.
The various digital interactions
Number of emails sent
…etc

These Reports Deliver Structured Results and Qualitative and Quantitative Analyses through Key Ratios.

Our Lead Generation Approach: Unleashing Growth and Opportunity

Avoid Blindly Launching Lead Generation Campaigns: A Strategic Approach
Before diving headfirst into lead generation, it’s crucial to take a step back and thoroughly understand your target audience’s challenges and needs. Our proven methodology comprises four essential steps:

Unveiling Your Ideal Customers: The Power of Buyer Personas : In the dynamic world of marketing, understanding your target audience is the cornerstone of success. Buyer personas, also known as customer profiles, offer a powerful tool to gain deep insights into your ideal customers, enabling you to tailor your marketing strategies with laser precision.

Project Requirements: The Cornerstone of Successful Lead Generation. A well-defined project specification, or “cahier des charges” in French, is the cornerstone of a successful lead generation project. It serves as a comprehensive roadmap, outlining the project’s objectives, scope, deliverables, and expectations. By meticulously crafting a project specification, you ensure that all stakeholders are aligned, potential risks are identified, and the project is set for a smooth and successful execution.

Unleashing Innovation: Design Thinking for Practical Problem-Solving. In business, innovation is the lifeblood of success. Design thinking offers a powerful approach to tackle complex challenges, fostering collaboration, empathy, and creative problem-solving. At the heart of our methodology lies the collective intelligence of our teams, driving the development of practical and rapidly implementable solutions.

Tool and Approach Selection : The final step in our strategic lead generation approach is selecting the most effective methods and tools to maximize the impact of your campaign.
This decision is guided by the insights and understanding gained from the previous three stages

FAQ

In the world of B2B sales, generating qualified leads and nurturing them through the sales funnel requires establishing three essential levels of high certainty among your prospects:

The product: Your product must unequivocally address your prospects’ needs and pain points. They need to be absolutely confident that it will deliver tangible improvements in their work or lives.
Salesperson : Trust and perception are paramount. Prospects need to have complete faith in your knowledge and abilities. They should see you as a genuine expert who can effectively solve their problems, fostering a positive impression of you as an individual.
Company Reputation: Prospects should have a favorable overall impression of your organization. This encompasses your brand image, track record, and industry standing.

The Key to Unlocking Qualified B2B Leads: A 3-Channel Synergy:

B2B prospecting experts maximize your chances of success in finding qualified leads. They typically follow the following steps:

1. 1. Emailing: It’s the simplest and quickest way to contact a large number of prospects. This lever is effective especially when integrated into a marketing automation strategy with finely personalized email campaigns.
  2. LinkedIn: This social network is essential for B2B. Knowing how to use it as a prospecting tool provides a valuable opportunity to find qualified leads.
  3. Cold calling: It’s the only channel that allows you to directly engage with decision-makers, assess their level of readiness, and deepen their qualification.
  4. Follow-up phone calls make all the difference, as prospectors engage in direct conversations with your potential clients and select only the highly qualified leads.
  5. Tracking KPIs to evaluate the effectiveness of the campaign, allowing for potential optimizations.

The harmonious convergence of these three channels forms a particularly effective method for quickly generating qualified leads. Cold calling plays a crucial role by enabling direct interaction with prospects from the first two channels, allowing for more precise qualification and retention of the most promising prospects.

The price of a qualified lead varies significantly based on the following factors:

Maturity level: Leads that have shown advanced interest in your products are more valuable.
Industry : Some are more competitive or lucrative than others. For example, leads in the IT field are more valuable because generating leads in this domain requires specific expertise.
Lead source: The origin of the lead influences its quality and consequently its price. For example, leads from telemarketing are highly qualified because prospectors interact directly with potential clients. This direct interaction allows for thorough lead qualification, which explains a higher cost compared to other sources.

B2B prospecting experts maximize your chances of success in finding qualified leads. They typically follow the following steps:

Emailing: It’s the simplest and quickest way to contact a large number of prospects. This lever is effective especially when integrated into a marketing automation strategy with finely personalized email campaigns.
LinkedIn: This social network is essential for B2B. Knowing how to use it as a prospecting tool provides a valuable opportunity to find qualified leads.
Cold calling: It’s the only channel that allows you to directly engage with decision-makers, assess their level of readiness, and deepen their qualification.
Follow-up phone calls make all the difference, as prospectors engage in direct conversations with your potential clients and select only the highly qualified leads.
Tracking KPIs to evaluate the effectiveness of the campaign, allowing for potential optimizations.