Many companies increase their productivity and profitability byoutsourcing their appointment setting. This allows them to precisely measure their return on investment.
At Leads Provider, we have identified 9 reasons why you should outsource your appointment setting:
1 – No initial investment:
By outsourcing telemarketing, you won't need to find and rent office space, purchase furniture or software, or manage a team of telemarketers. You’ll also avoid expenses related to heating, air conditioning, electricity, phone bills, and more.
The telemarketing company The telemarketing company will handle all aspects of human resources, infrastructure, and billing. They will guarantee appointments for your sales team, allowing them to focus on meeting prospects and closing deals.
2 – Optimize Your Sales Team's Time
Telemarketing is a challenging activity that requires a lot of patience and perseverance.
Salespeople who handle their own appointment scheduling spend, on average, 50% of their time on the phone. Using a telemarketing service will allow you to increase your sales team's productivity. They will have twice as many appointments, and their work will become easier.
3 - Salespeople generally dislike cold calling.
If you ask them, they’ll never admit it. But if you provide them with qualified appointments, they’ll be happy to close the sales.
According to the Uptoo consulting firm, salespeople earn an average of €53,000, including bonuses.
Their true value lies in negotiation and closing, two stages where they are most productive.
Forcing them to do work they don't enjoy (cold calling) will result in:
- Poor results
- Demotivated salespeople
- High turnover rates.
It's the company that will ultimately lose.
4 – These are two different skill sets
Salespeople tend to want to sell during the first contact, which discourages many prospects from following up. A telemarketing company knows how to say just enough to capture the prospect's attention and will set up appointments with the sales team. The salespeople will then provide more details to the prospects and move forward in the sales process until closing.
5 – Better tracking of ratios
The best telemarketing companies are equipped with expensive software that allows them to automate calls (saving time) and generate granular reports.
Telemarketing is a highly responsive medium. Thanks to reporting, we can test an approach and analyze the results within a day. If the results are not satisfactory, we can modify the script, change targets, or adjust the geographic area, for example.
6 – Cost-effective solution
More appointments for your sales team translates into increased revenue. It's harder for prospects to say "No" when the appointment is scheduled with a sales representative.
During appointments, prospects will be able to ask their questions.
Thanks to this methodology, you will quickly measure the return on investment.
7 – Reaching the right contact
Demographic research and information gathering to connect directly with the right contacts are time-consuming.
Even if you have all the data, it needs to be analyzed to optimize your telemarketing campaign.
Telemarketing companies collect, analyze, and organize this data according to your needs to provide you with effective appointments that lead to sales.
8 – Expanding Your Brand’s Reach
The more leads and experienced professionals who speak to your audience about your products and services, the greater the positive impact on your brand.
9 – It is tailored to your company.
A telemarketing company can do more than just schedule appointments for your sales team. It will identify prospects who are genuinely interested in your products and services. Its representatives will educate prospects by asking relevant questions and providing information about the added value of your offer.
If you need more information, feel free to contact us..