The right attitude for securing effective B2B meetings.
B2B appointment setting : It’s a very challenging step for business development. It’s an obstacle faced by many salespeople who, in reality, don’t enjoy phone prospecting. Their value lies in negotiation and closing.
In most companies, no sale will happen without first speaking with a prospect.
If you have a physical or phone meeting with a qualified prospect, you can sell, right?
The presentation is not the main challenge. As an entrepreneur or salesperson, your success lies in mastering appointment-setting techniques to grow your revenue.
Here are three tips—used by our telemarketers—that can help you secure more quality B2B appointments:
- You don’t need this appointment:
There are certain things you truly need, like water, food, air, etc. You don’t need this sale.
When prospects sense fear in your voice, they become wary and decline your offer instantly. Adopt the following attitude: if they don’t accept my offer, it’s not the end of the world.
- Your primary goal is to help the prospect:
Prospects will immediately resist setting an appointment if you talk about yourself or your product. From the very first seconds of the call, focus on the prospect and identify their main challenges to explain how you can help them. This point is crucial; otherwise, the prospect will become defensive, and you will lose the appointment.
- Other companies appreciate what we offer:
One of the most effective techniques for securing quality appointments is to provide concrete examples to prospects.
Never underestimate the importance of showing your prospects that they are not alone in facing these challenges.
To identify their challenges, instead of asking open-ended questions, make assumptions about their needs. These assumptions will stem from your research and your experience with other prospects in the same industry.
For example, you might say: "A company we worked with was losing a lot of money due to poor inventory management. With our software, they saved €40,000 per year. I assume you might be facing a similar issue with your inventory? Would you be available next week to discuss this? A precise and effective argument for setting up the appointment."
If you wish to outsource this task, you should be very cautious about your choice. Your company's reputation is at stake.
At Leads ProviderOur telemarketer are trained in B2B telemarketing and are accustomed to speaking with business leaders and decision-makers.