Essential tips for writing your scripts:
Even with Other Lead-Generation Channels Out There, B2B Cold Calling Remains the Ultimate Power Move. Developing a script: to ensure your campaigns are relevant.
I’m sharing a few tips for writing your scripts:
Hello Mr. Chapuis, This is Alexandre from [Company Name].
Introduce yourself immediately, or your contact might hang up.
Am I bothering you?
This question shows that you respect the prospect's time. Whether the prospect responds with "Yes, but no problem" or simply "Yes," move on to the next question that will address their response.
Mr. Chapuis, I’m sure you’re very busy, so I’ll be very brief.
Instead of scheduling a callback, this phrase allows you to continue your pitch regardless of the prospect's initial response.
The reason for my call is as follows: We helped Transport International save €5 million, and I think it's important for you to know this since every company is looking to reduce its costs.
The purpose of this phrase is to create a compelling reason for your prospect to continue the conversation.
Note that you haven’t explained “how” these savings were achieved. At this stage, the prospect isn’t interested in the specifics of the product.
To determine if we can achieve the same results for your company, I’d like to learn a bit more about how your operations work.
Here, you eliminate any potential antagonistic stance from your prospect and lower their resistance.
If the prospect feels that you’re going to force their hand, they might become defensive.
If you don’t mind, let’s briefly discuss your operations to see if we can help you save money.
This phrase opens the dialogue and allows you to get the prospect’s permission to start the conversation.
Could you spare me a few minutes now?
You show your prospect that you will only take a few minutes of their time and that you won’t keep them on the phone any longer.
Once you have the prospect's permission to continue, you have a prospect who is engaged in the conversation—and you’ll be able to determine if your product or service meets their needs.
Reminder : Have a conversation
One last, very important point: Never read from a script. Practice the script, memorize it, and do role-playing exercises—this way, when you’re talking with your prospects, the words will come naturally.
That’s how great actors do it. They rehearse until the words become "a part of them."
Also, when you ask questions, stop and listen carefully to your prospects. You need to have conversations with them—a real dialogue, not a monologue.
At Leads Provider, we advise our clients on developing their scripts. If you need advice, feel free to contact us.